Planned Parenthood exists to help women, nonbinary, and trans people get the reproductive healthcare they deserve. That’s why they created Spot On—a cycle tracking app that helps people with periods learn about their bodies so they can advocate for themselves. 

To promote it, we made a one-night-only talk show hosted by Sasheer Zamata to give airtime to often stigmatized reproductive health conversations. Spot On Nightly featured five influencers spanning backgrounds and genders—each with their own unique story.  The show talked about cultural stigma, birth control methods, health issues like PCOS, and so much more. 

We also knew that Gen Zers are passionate about self-care. So we called on our influencers to participate in a #30NightChallange, in which they made tracking a part of their nightly self-care ritual for 30 nights and reported back with learnings. 

Our talk show and paid OLV cutdowns resulted in an average of 15.5k new app users per week.